ITV Confirm Ant and Dec Have Signed HUGE £30m Deal to Stay on I’m A Celeb, BGT and Limitless Win
Ant and Dec Secure £30 Million Deal to Remain ITV’s Leading Hosts
ITV has officially announced that Ant McPartlin and Declan Donnelly, the iconic presenting duo, have signed a lucrative new contract worth £30 million to continue hosting some of the channel’s biggest shows. This deal will keep the pair at the forefront of British television until 2028, celebrating their 30th anniversary with ITV.
The contract covers their roles on flagship programs including the wildly popular reality series I’m A Celebrity… Get Me Out of Here!, the talent showcase Britain’s Got Talent (BGT), and the quiz show Limitless Win. Both Ant and Dec have been synonymous with these shows, consistently drawing millions of viewers and earning numerous awards over the years.
Why ITV Was Eager to Retain Ant and Dec
Industry insiders reveal that ITV was highly motivated to secure Ant and Dec’s continued partnership due to their unparalleled influence in live entertainment. The duo’s chemistry and charisma have made them some of the most bankable stars on British television, and ITV executives were keen to prevent rival broadcasters and streaming giants from luring them away.
A source close to ITV explained, “Ant and Dec remain arguably the biggest stars on the channel. Their ability to connect with audiences across multiple formats is unmatched. ITV recognizes their value not just as presenters but as brand ambassadors who help drive ratings and advertising revenue.”
The £30 million deal reflects this recognition, ensuring that Ant and Dec remain the faces of ITV’s prime-time entertainment for the foreseeable future.
What Ant and Dec Have to Say About the New Deal
Ant McPartlin expressed his excitement about continuing the partnership with ITV, stating, “We are absolutely delighted to be continuing our long-standing and creative partnership with our friends at ITV. It’s been an incredible journey, and we look forward to many more years of entertaining viewers.”
Declan Donnelly added, “We feel very lucky to work on some of the biggest and best shows on television. We’re proud of what we’ve achieved together with ITV and are excited about the future and the new opportunities this deal brings.”
The Impact of Ant and Dec on British Television
Since their debut on ITV in the late 1990s, Ant and Dec have become household names. Starting with children’s programming and evolving into prime-time entertainment legends, their career spans over three decades. Their work on shows like SMTV Live, I’m A Celebrity, and BGT has earned them critical acclaim and a loyal fan base.
Over the years, the duo has amassed an impressive collection of awards, including 48 National Television Awards (NTAs) and 18 BAFTA Television Awards. Their consistent success has helped shape the landscape of British entertainment, making them invaluable assets to ITV.
What This Deal Means for ITV’s Future
With the television industry facing increasing competition from streaming platforms and digital content providers, retaining established stars like Ant and Dec is a strategic move for ITV. Their presence guarantees strong viewership numbers and helps maintain ITV’s position as a leading broadcaster in the UK.
Kevin Lygo, Managing Director for Media and Entertainment at ITV, commented on the deal: “Ant and Dec’s impact on live entertainment is unrivalled. Their partnership has been a cornerstone of ITV’s success for over 30 years. This new contract marks an exciting chapter, and I’m confident it will bring more unforgettable moments for our audiences.”
Looking Ahead: Ant and Dec’s Role Until 2028 and Beyond
This new contract ensures that Ant and Dec will continue to be the faces of ITV’s major entertainment shows through to 2028. It also marks a milestone, as the duo will celebrate 30 years since they first began working with the broadcaster.
Fans can expect to see them return to the jungle for I’m A Celebrity, host new seasons of Britain’s Got Talent, and continue to engage audiences with their quiz show Limitless Win. Their ongoing collaboration promises fresh content and exciting developments in the years ahead.
Ant and Dec’s Legacy in Entertainment
Beyond their hosting duties, Ant and Dec have become cultural icons, known for their humor, warmth, and professionalism. Their ability to adapt to changing television trends while maintaining a strong connection with viewers has set them apart in a competitive industry.
Their influence extends beyond the screen, inspiring new generations of presenters and entertainers. This new deal not only secures their future but also cements their legacy as two of the most successful television personalities in the UK.
Conclusion
ITV’s confirmation of Ant and Dec’s £30 million deal to stay on I’m A Celebrity, Britain’s Got Talent, and Limitless Win marks a significant moment in British television history. This agreement guarantees that the beloved duo will continue to entertain millions of viewers for years to come, celebrating their 30th anniversary with ITV in 2028.
For fans and industry watchers alike, this deal underscores the enduring appeal and importance of Ant and Dec in the entertainment world. Stay tuned for more exciting updates and exclusive content featuring the iconic duo by subscribing to our newsletter and following our coverage. Don’t miss out on the latest news about your favorite TV stars!
















