TENSIONS are rising at ITV, with Good Morning Britain host Susanna Reid moaning This Morning is getting the bigger stars.
Insiders claim Cat Deeley and Ben Shephard are given better guests to pull them out of a ratings slump.
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Good Morning Britain host Susanna Reid has been moaning that This Morning is getting the bigger starsCredit: Rex
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Insiders claim Cat Deeley and Ben Shephard are given better guests to pull them out of a ratings slumpCredit: Rex
But GMB’s Susanna and Lorraine Kelly are said to be frustrated that top names such as Ryan Gosling, Princess Beatrice and Brian Cox are not on their shows.
A source said: “There’s in-fighting between the production teams, not just for ratings but for guests.
“Susanna has been vocal about wanting bigger names and is frustrated they’re going elsewhere.
“Lorraine has voiced the same view.
“It feels like big stars are being shipped to This Morning to try and pull them out of a hole.”
This Morning hosts Ben, 49, and 47-year-old Cat saw viewing figures fall from more than a million in March to 590,000 in May.
ITV said at the time that the show was still reaching four million viewers a week.
But GMB pulled in 4.5 million to their Election Results Vote show on July 5, fronted by Susanna and Ed Balls.
‘We shouldn’t be saying that’ says Good Morning Britain’s Susanna Reid as she’s forced to STOP interview and cut guest off
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Lorraine Kelly is also said to be dissatisfiedCredit: Getty
It seems tensions are on the rise at ITV, particularly between the teams of Good Morning Britain and This Morning. Susanna Reid has been vocal about feeling that This Morning is scoring bigger stars compared to her show. The frustration is shared by Lorraine Kelly as well.
According to insiders, Cat Deeley and Ben Shephard are being handed better guests in an effort to boost ratings for This Morning, which saw a dip in viewership from over a million to 590,000. On the other hand, GMB managed to pull in 4.5 million viewers during their Election Results Vote show in July.
Susanna and Lorraine are reportedly disappointed that top celebrities like Ryan Gosling, Princess Beatrice, and Brian Cox are not making appearances on their show. They feel that the big names are being directed towards This Morning in an attempt to improve their ratings.
It’s not just about ratings, but also about securing high-profile guests. The competition between the production teams seems to be heating up, with each show vying for the best names in the industry.
Tensions are escalating at ITV, especially between the teams of Good Morning Britain and This Morning. Susanna Reid has been openly expressing her dissatisfaction with the fact that This Morning seems to be attracting bigger celebrities compared to her own show. This sentiment is echoed by Lorraine Kelly.
Insiders have revealed that Cat Deeley and Ben Shephard are being allocated top-notch guests in a bid to boost the ratings of This Morning, which experienced a drop in viewership from over a million to 590,000. In contrast, GMB successfully garnered 4.5 million viewers during their Election Results Vote show in July.
Susanna and Lorraine are reportedly feeling let down by the absence of A-listers such as Ryan Gosling, Princess Beatrice, and Brian Cox on their show. They believe that these high-profile personalities are being steered towards This Morning in an effort to enhance their ratings.
The rivalry between the production teams seems to be intensifying, with each show competing for the top names in the entertainment industry. Stay connected with us for more valuable insights and to inspire us to provide you with more informative content.
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Source: CNN