Kendrick Lamar gave his family the spotlight as in the new music video for his Drake diss track, Not Like Us.
Kendrick, his fiancee Whitney Alford, and their two children, daughter Uzi and son Enoch, were captured enjoying a light-hearted moment as they danced about in a living room together.
The four were introduced into the music video as Kendrick rapped, ‘The family matter and the truth of the matter/It was God’s plan to show y’all the liar.’
Whitney was shown dancing as Kendrick, 37, sat on the couch and their children played with a basketball.
The rapper then joined his wife on the floor as he danced around with her, their children playfully scurrying about.
Whitney donned a white crop top, sweatshirt, and billowing jeans while Kendrick sported a large shorts, a sweatshirt, backwards cap, and sneakers.
It comes after Drake dropped his diss track Family Matters, which accused Lamar of abusing his fiancé Whitney. It also alleged that he was unfaithful.
The inclusion of Lamar’s family appear to be his way of hitting back against the allegations.
The music video for Not Like Us was released on Thursday and sees Kendrick rapping the song in his hometown of Compton. It was directed by Kendrick and Dave Free.
It also seemingly takes aim at Drake with Lamar seen smashing an owl pinata as a disclaimer flashes reading, ‘NO OVHOES WERE HARMED DURING THE MAKING OF THIS VIDEO.’
Drake has incorporated the owl animal as the logo for his OVO Sound music label.
Near the end of the video, Kendrick observes an owl siting in a cage.
Kendrick and Drake, who are arguably two of the world’s biggest hip-hop voices, have been embroiled in a furious rivalry for years.
Fans of either artist will know that the pair have a rocky relationship, despite becoming friends and even collaborating on each other’s records in their early careers.
Since things turned sour, both of the rappers have continued to release numerous of back-and-forth diss tracks about each other.
However, the feud entered new territory in May when Lamar made some serious accusations on Not Like Us.
In the song, the Compton-born rapper appears to accuse Drake of being a pedophile, along with another member of his crew.
It was released on YouTube with what appeared to be a graphic of Drake’s home covered with red sex offender symbols.
In the lyrics, the Pulitzer Prize winner hit out at the hitmaker and members of his October’s Very Own (OVO) crew.
‘Say Drake, I hear you like ’em young,’ Lamar raps, encouraging others to ‘hide your little sister from him.’
He then goes on to say ‘They tell me Chubbs (Drake’s security guard) the only one that get your hand-me-downs.’
‘And Party at the party playin’ wit’ his nose now,’ targeting Canadian artist PartyNextDoor.
It gets even more personal when Lamar lodges these allegations against Baka Not Nice: ‘And Baka got a weird case/Why is he around? he asks, before seeming to call both Baka and Drake, ‘Certified Lover Boys, certified pedophiles.’
He continues with, ‘Why you trollin’ like a b****, ain’t you tired? You’re tryin’ to strike a chord and it’s probably A minor.’
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Source: Tampa Bay Times
