Holly Willoughby’s involvement in Netflix’s *Celebrity Bear Hunt* has sparked significant discussion, 

particularly surrounding her reported earnings for the show. 

The presenter, known for her previous role on *This Morning*, has earned a staggering £1 million for her participation in the survival-based series, 

which equates to an eye-watering £40,000 for each minute she appears on screen.

While Holly has brought her considerable experience and charm to the show, many viewers were surprised by just how little time she actually appeared onscreen. 

Over the course of the seven-hour program, Holly’s total screen time amounts to just 24 minutes, leading some fans to question the scale of her involvement in the production. 

Despite her relatively brief appearances, she was still paid an impressive sum for her work on the show alongside survival expert Bear Grylls.

According to an insider speaking to *The Sun*, the final edit of *Celebrity Bear Hunt* has left Holly in a secondary role, with much of the focus remaining on Bear Grylls. “Holly is a huge talent and very popular with viewers, plus she has decades of experience presenting live TV,” the source shared. “But in the final edit, she plays second fiddle to leading man Bear and even gets less screen time than the dozen celebrities competing on the show.”

Holly’s limited screen time has sparked surprise, especially given her status as a popular TV personality. Fans had anticipated seeing more of her during the wild adventure series, where Bear Grylls takes 12 celebrity contestants through intense survival challenges in the Costa Rican jungle. However, Holly’s airtime was minimal, with an average of only three minutes per episode, which seems to have puzzled many who expected her to play a more central role.

The decision to limit Holly’s screen time in favor of focusing on Bear Grylls and the celebrity contestants appears to be a creative one. However, it has raised questions about the value of celebrity appearances in such shows. Although Holly’s role may not have been as prominent as anticipated, her presence still brought star power to the program and likely contributed to the excitement surrounding its release.

Holly herself has admitted that taking on this role in *Celebrity Bear Hunt* was a big departure from her usual comfort zone. Speaking on *The Graham Norton Show*, Holly revealed that she was initially nervous and “scared” about stepping into such an unfamiliar environment. “It is so nice to be doing something new and exciting and being on a proper adventure,” she said. “Working with Bear Grylls has taken me totally out of my comfort zone.”

The challenges and dangers of the jungle were not lost on Holly, who noted that Bear’s influence was pivotal in encouraging her to push her limits. “The magic of Bear is that he is really convincing and inspirational,” she explained. “He even got me to do stuff, and I am the scaredest person ever.” Despite her trepidation, Holly’s time on the show marked a new chapter in her career, as she embraced the challenge and ventured beyond her typical TV hosting roles.

The series also features a star-studded cast of celebrity contestants, including Mel B from the Spice Girls, *Strictly Come Dancing*’s Shirley Ballas, and singer Una Healy. The celebrities are put through a series of grueling survival tasks, with Bear Grylls testing their endurance and resourcefulness in the wild. Those who fail to impress face the dreaded “Bear Hunt,” where they must avoid capture by Bear or face elimination from the competition.

While the intense challenges made for thrilling television, there was also some personal drama behind the scenes. In one of the more emotional moments, Lottie Moss broke down in tears as she spoke candidly about her struggles with substance abuse and depression. Lottie shared that her previous stint in rehab hadn’t worked and that she was preparing for another round of treatment after the show.

Despite its mixed reviews and questions about Holly’s role, *Celebrity Bear Hunt* has generated plenty of buzz. Whether it’s the intense survival challenges, the emotional stories of the contestants, or the high-profile presence of Holly Willoughby, the show has captured the public’s attention. With the show’s unique premise and star-studded cast, it remains to be seen whether this will spark a new trend in survival reality TV, or if Holly’s limited appearances will lead to changes in how future productions feature their celebrity hosts.

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