*This Morning* hosts Ben Shephard and Cat Deeley found themselves in an unexpected and chaotic situation during Thursday’s (January 23) live broadcast,
when a last-minute scheduling change disrupted the popular *Spin To Win* game segment.
Normally, *Spin To Win* takes place later in the show, around noon,
but for reasons that remain unclear, ITV producers decided to air the game earlier in the morning.
This caused a series of complications that left both hosts scrambling to salvage the segment live on air.
As *Spin To Win* is a game that encourages viewers to call in for the chance to win prizes, the early schedule change caught many of the entrants off guard.
Contestants typically know when to expect the call, as the game has a set time slot, but with the sudden change, participants were not ready to answer their phones. This led to a series of awkward and frantic moments on the show.
Ben and Cat, always professional but clearly caught off guard by the timing mishap, began calling the entrants, but it quickly became apparent that the usual excitement was replaced by confusion. The game rules are simple—entrants must answer the phone within six rings and say the correct passphrase. But as Ben dialed the third person on the list, he blurted out, “It’s because we’ve changed the time, they aren’t expecting our call.” This immediately highlighted the issue, with the hosts clearly aware that they were facing an uphill battle in getting someone to answer in time.
Despite the early morning chaos, the show continued with Ben and Cat keeping their composure. On the fourth attempt, the phone was answered, but the caller failed to provide the required passphrase, answering only with a simple “Hello.” The game had officially hit a snag, and it was clear that without a proper response, the segment couldn’t proceed as planned.
At this point, a sense of urgency set in. Ben and Cat turned to the producers for guidance, asking, “How many have we got left?” The answer? Only six remaining contestants were still available to take part, leaving the hosts with just two more attempts to find a willing and prepared player. Tensions rose as the clock ticked down, and the fifth call went unanswered. With only one call left, the hosts nervously counted down the rings, but as the sixth ring sounded, it was clear that they were out of options.
As the live broadcast seemed poised to fall into disarray, Ben and Cat had to think on their feet. Turning to the producers once more, they received instructions to wrap up the game segment with a creative solution. With a bit of relief, Cat Deeley, using her trademark humor and quick thinking, announced to viewers, “It’s a rollover!” She explained that the *Spin To Win* game would now be postponed until Friday’s episode, with the prize pool doubled for the lucky contestant who would finally get the chance to play.
This unplanned twist meant that the audience would have to wait for the next installment of *Spin To Win*, but it also provided a fun little surprise for those tuning in. The promise of double prizes for Friday’s game was likely to keep viewers engaged, turning what could have been a disappointing segment into a new opportunity for excitement.
The mishap was especially notable for Ben and Cat, who have only recently taken over the presenting roles from Holly Willoughby and Phillip Schofield in 2024. This was the first time they had encountered such a hiccup in the *Spin To Win* game. Despite the chaos, the hosts maintained their professionalism and handled the situation with grace, showing the flexibility required to manage live television.
Ultimately, *This Morning* turned an awkward moment into an opportunity for a fresh twist, ensuring that the audience was still engaged and entertained. As for the *Spin To Win* contestants, they will have to wait until Friday for their chance to spin for double the prizes, making for an exciting follow-up on the show’s next live episode.
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