Bella Hadid has hired a legal team in the wake of her retracted Adidas SL72 sneaker campaign after she was dropped from the ad following backlash, a source familiar with the situation told DailyMail.com.
Last week, Adidas dropped pro-Palestinian model Bella, 27, from an ad campaign for retro trainers linked to the 1972 Munich Olympics, which saw a tragic massacre of Israeli athletes.
Now Hadid is hiring a legal team in the aftermath of the controversy. She is citing the brand’s lack of accountability for its role in the backlash, a source has told DailyMail.com.
Adidas recently relaunched the SL72, a sneaker first showcased by athletes at the 1972 games, as part of a series reviving its classics.
Bella is still under contract with the company and Adidas has apologized, insisting it never meant to reference the tragedy and announcing plans to revise the advertisement.
A source told TMZ Bella is troubled that Adidas would release a campaign that would connect someone to a tragedy such as the Munich Massacre; and a source also told Us Weekly that ‘violence is not consistent with Bella’s views.’
Eleven Israeli athletes and a German police officer were killed at the 1972 Munich Games after gunmen from Black September broke into the Olympic village and took them hostage.
Hadid, who was born in the US and is the daughter of Palestinian real estate developer Mohamed Hadid, has long been vocal about her support for Palestinian rights.
On July 19, Adidas said it would be ‘revising the remainder of the campaign’ with immediate effect, without specifying how.
‘We are conscious that connections have been made to tragic historical events – though these are completely unintentional – and we apologise for any upset or distress caused,’ the company said in a statement.
The explanation continued: ‘As a result we are revising the remainder of the campaign. We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do.’
Pictures of the model wearing the red, retro Adidas footwear prompted an outcry among pro-Israeli groups.
On Sunday morning, the Adidas Originals Instagram account posted a statement in reference to the uproar via the app’s Stories feature.
They apologized to Hadid and several other partners for ‘any negative impact’ they may have incurred.
It began: ‘Connections continue to be made to the terrible tragedy that occurred at the Munich Olympics due to our recent SL71 campaign.’
The message went on to say, ‘These connections are not meant and we apologise for any upset or distress caused to communities around the world.
‘We made an unintentional mistake.
‘We also apologize to our partners, Bella Hadid, A$AP Nast, Jules Koundé, and others, for any negative impact on them and we are revising the campaign.’
In response to the recent controversy surrounding Bella Hadid’s involvement in the Adidas SL72 sneaker campaign, it has been reported that the model has decided to take legal action against the brand. The decision to hire a legal team comes after Adidas faced backlash for dropping Bella from the campaign following criticism related to the tragic events of the 1972 Munich Olympics. Bella, who is known for her support of Palestinian rights, has expressed disappointment in Adidas’ lack of accountability for their role in the controversy.Adidas recently issued an apology for unintentionally referencing the Munich Massacre in their campaign and announced plans to revise the advertisement. However, Bella remains concerned about the impact of the campaign and is seeking legal counsel to address the situation. It is clear that the model feels strongly about avoiding any connection to violent events and is determined to hold the brand accountable for their actions.The decision to take legal action marks a significant step for Bella in standing up for her beliefs and values. As a public figure, she has a platform to voice her concerns and advocate for what she believes in. By hiring a legal team, Bella is taking proactive steps to ensure that her voice is heard and that her reputation is protected.Overall, the situation highlights the importance of ethical and responsible marketing practices. Brands must be mindful of the historical and cultural significance of their campaigns to avoid causing harm or offense. Bella Hadid’s decision to take legal action serves as a reminder that individuals have the power to hold brands accountable for their actions and make a positive impact on the industry.
In light of the recent controversy surrounding Bella Hadid’s involvement in the Adidas SL72 sneaker campaign, it has been revealed that the model has decided to take legal action against the brand. This decision comes after Adidas received backlash for dropping Bella from the campaign following criticism related to the tragic events of the 1972 Munich Olympics.Bella, who has always been vocal about her support for Palestinian rights, was deeply disappointed by Adidas’ lack of accountability in the situation. Despite the brand issuing an apology for inadvertently referencing the Munich Massacre in their campaign and announcing their plans to revise the advertisement, Bella remains troubled by the impact of the campaign.Feeling the need to take a stand against any form of association with violent events, Bella has chosen to hire a legal team to address the situation. This move showcases her commitment to upholding her values and beliefs, as well as holding brands accountable for their actions.It is evident that Bella’s decision to pursue legal action is a significant step in asserting her voice and protecting her reputation. As a public figure, she understands the importance of using her platform to advocate for what she believes in and ensure that ethical marketing practices are upheld.This incident serves as a reminder to brands about the importance of being mindful of the historical and cultural implications of their campaigns. It highlights the significance of avoiding actions that may cause harm or offense to individuals or communities. Bella Hadid’s proactive approach in taking legal action serves as a powerful reminder that individuals have the ability to make a positive impact and hold brands responsible for their actions.By following us, you can stay updated on more valuable information, and your support motivates us to continue providing you with insightful content. Source: CNN
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