Beyoncé Knowles-Carter has been minding her business and creating new ones, as the superstar has just publicly announced her brand new whiskey line, SirDavis.
The “Ya Ya” singer took to Instagram Tuesday, posing alongside a glass of the drink and showing off the new bottle, which features an emblem of a golden horse.
In the caption she wrote lyrics from her 2024 song “Bodyguard,” “Davis in my bones,” while providing the SirDavis website.
The American whiskey was founded by Beyoncé and crafted in partnership with Moët Hennessy and celebrated master distiller Bill Lumsden.
“Here the complexity of rye is married with the elegance of malted barley.
Finished to perfection in Pedro Ximénez sherry casks, a harmony of spice with sublime hints of fruit,” is how the official site describes the liquor.
And it boasts already being an award-winning American whiskey brand, receiving multiple awards in 2023.
SirDavis is named after her great-grandfather whose first name was Davis, and she seems to be honoring his legacy with the brand. Her son’s name is Sir, as well.
On the website Beyoncé shares a letter penned to Davis Hogue, who was a successful moonshiner in the American South during Prohibition.
She writes, “I feel you in the landscapes. Your laughter rolling in the rye. What songs did you sing? What gaps did you fill? Great-grandfather, did you dream of me? Your legacy is a force that drives me.” She added, “For you, I raise my glass to legacy.”
The site also features specialty cocktails and their respective recipes — and those drinks include the Honey Bee, Texas Buckin’, Houston, Davis Old Fashion and more.
Fans can preorder the 750ml bottle for $89.99 on the website. The SirDavis brand home in Bey’s hometown Houston is set to open to visitors in 2025.
Beyoncé Knowles-Carter is not only a powerhouse in the music industry, but she is also making waves in the world of spirits with her latest venture, SirDavis whiskey. This brand new American whiskey has been carefully crafted in collaboration with Moët Hennessy and master distiller Bill Lumsden, promising a blend of rye and malted barley that is aged to perfection in Pedro Ximénez sherry casks. The result is a harmonious combination of spice and fruit that has already garnered multiple awards in 2023.Named after her great-grandfather, whose name was Davis, and in tribute to her son Sir, Beyoncé’s SirDavis brand is more than just a drink. It is a homage to her family’s legacy and the rich history of American whiskey making. On the SirDavis website, Beyoncé shares a heartfelt letter to Davis Hogue, a successful moonshiner during Prohibition, expressing her connection to him and the land. She honors his memory with every bottle, raising a glass to the past and the future.But SirDavis is not just about history and tradition; it is also about innovation and creativity. The website features a variety of specialty cocktails, each with its own unique recipe. From the Honey Bee to the Davis Old Fashion, there is something for every whiskey lover to enjoy. And for those eager to get their hands on a bottle, preorders are now available for $89.99.In addition to the exciting launch of the SirDavis brand, Beyoncé has plans to open a dedicated SirDavis home in her hometown of Houston in 2025. This space will not only serve as a tasting room for visitors but also as a tribute to the art of whiskey making and the legacy of the SirDavis name.So, whether you are a die-hard Beyoncé fan, a whiskey connoisseur, or simply someone looking to support a quality product with a meaningful story, SirDavis is definitely worth checking out. Stay tuned for more updates on this exciting new venture, and be sure to raise a glass to legacy with Beyoncé and SirDavis. Cheers!
Follow us to see more useful information, as well as to give us more motivation to update more useful information for you.
Source: Tampa Bay Times
