“Not a joke,” Drake unexpectedly announced that he would sue UMG for deliberately tarnishing his reputation and ruining his career with just one song. What happened?

Drake has filed a federal lawsuit against Universal Music Group (UMG), accusing the record label of

defamation in connection with the release of Kendrick Lamar’s track “Not Like Us.” This lawsuit, filed on January 15, 2025, is the latest chapter in the ongoing feud between the two prominent rappers. Drake claims that the song, which was heavily promoted by UMG, contains lyrics that unfairly depict him as a

pedophile, damaging his reputation and causing significant harm to his personal and professional life.

The song “Not Like Us” was a major commercial success, receiving multiple Grammy nominations and breaking streaming records. However, Drake alleges that the lyrics of the track have led to widespread public backlash against him, with some fans and critics interpreting the content as an attack on his character. In his lawsuit, Drake accuses UMG of enabling this defamation by promoting the track aggressively and allowing it to gain traction in the music industry. He claims that the label put profit over artist safety and well-being, ignoring the potential consequences the song’s content could have on his life.

Drake’s legal team also alleges that UMG engaged in deceptive practices to artificially inflate the song’s streaming numbers, using unethical tactics to boost the track’s visibility and reach. According to the lawsuit, these practices included “pay-to-play” schemes that resulted in the song achieving a level of commercial success that Drake believes was undeserved and facilitated by manipulative promotional methods. Drake has voiced concerns that these actions were not only damaging to his career but also put him and his family in danger, with the track’s success leading to incidents of violence and safety threats.

In response to the lawsuit, UMG has denied the allegations, calling them “illogical” and defending their promotional practices as ethical. The record label maintains that they have always supported their artists and would never engage in activities that would harm their reputation or safety. UMG has expressed confidence in the legality of their actions and insists that they did not intentionally promote content that could cause harm to Drake or any other artist.

The lawsuit marks the culmination of a longstanding and highly publicized feud between Drake and Kendrick Lamar. Their rivalry began in 2013 and has escalated over the years, with both artists releasing diss tracks aimed at each other and engaging in a series of public disputes. “Not Like Us” is seen as a significant moment in this ongoing conflict, with Lamar’s lyrics perceived as another direct jab at Drake. This latest lawsuit comes after a series of clashes between the two, with both rappers taking to social media and their music to address their animosity.

Drake’s decision to take legal action against UMG highlights the growing tensions in the music industry surrounding the role of record labels in promoting potentially harmful content. While labels are tasked with promoting their artists and maximizing revenue, Drake’s lawsuit raises important questions about their responsibility to protect their artists from defamatory material and the consequences of promoting controversial songs. The outcome of this case could have far-reaching implications for the music industry, particularly in how labels manage sensitive content and the potential risks involved in promoting tracks that could negatively affect an artist’s image.

As the lawsuit progresses, the legal battle between Drake and UMG is likely to attract widespread attention, with many in the industry closely watching the outcome. Whether or not the courts will side with Drake in his claims of defamation and unethical promotion remains to be seen, but this lawsuit is sure to further fuel the ongoing drama between Drake and Kendrick Lamar. The two rappers’ feud shows no signs of cooling down, and as the case unfolds, it will undoubtedly continue to be a topic of discussion among fans, industry insiders, and the media.

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