Alison Hammond has shown support to her former This Morning co-star Phillip Schofield, amid reports the star could be making his return to TV

Alison Hammond is a presenter on This Morning

This Morning star Alison Hammond appears to have shown her support to Phillip Schofield amid reports the TV star is tipped to return to his former hosting gig.

The disgraced TV presenter quit his role last year following a bombshell confession, where he admitted to an “unwise, but not illegal” relationship with a former colleague. Following a year-long absence from social media, the 62-year-old former Dancing on Ice host returned to posting on his page last month, showing off pictures of his adorable dog Alfie.

Just yesterday (Sunday, 9) the presenter shared another snap of his pooch from his living room, joking: “Not sure where rug ends and Alfie begins!!” Fans were quick to comment on his hilarious post, with one of his followers writing: “Where’s Wally?” Phillip also appeared to have gained the trust of former This Morning co-star Alison Hammond, 49, who liked his post.

The post comes amid reports of poor rating figures for This Morning, as viewers switch off following fan favourite duo Phillip and Holly Willoughby quitting the show. Back in March, it was announced that Ben Shephard and Cat Deeley would be replacing the duo the pair but they have since reportedly “failed to connect with audiences.” Viewing figures are said to have dropped significantly over the last two months, leading to “crisis talks” among bosses and job cuts across the network.

Phillip quit his role last year ( Image: Ken McKay/ITV/REX/Shutterstock)

Phillip Schofield broke his social media silence ( Image: Dave Benett/Getty Images for Wyl)

Viewing figures showed they got off to a good start however interest has since dropped, and in May, peak viewing figures fell to 589,000 – with an average of 486,000, according to The Sun. A spokesperson for This Morning hit back at the claims and told The Mirror: “Ben and Cat have recorded the best audience reach of the year so far on This Morning with 4.5 million viewers across one week.”

However, it has now been said that Phillip’s return could help boost the programme. A PR and crisis management expert has argued that Phil is destined for a comeback in the near future. Ed told The Mirror: “Schofield has always proven himself to be popular. He’s now proven himself to be flexible and disciplined.

“Attributes that will be absolutely crucial for the likes of ITV in the years ahead, and attributes that ITV showed a total lack of in the way that they handled the initial scandal. To put it simply: ITV needs Schofield a whole lot more than Schofield needs ITV.”

Alison Hammond has shown her support to her former This Morning co-star Phillip Schofield, amid rumors of his potential return to TV. Alison, a presenter on This Morning, seems to be backing Phillip as he considers a comeback to his former hosting role.

After stepping down from his position last year due to a controversial confession, Phillip has stayed away from social media until recently, sharing glimpses of his life with his dog Alfie. His return to posting has been met with positive reactions from fans, who have been enjoying his light-hearted updates.

Notably, Alison Hammond, who previously worked with Phillip on This Morning, showed her support for him by liking one of his recent posts featuring his furry companion. This gesture of camaraderie between the two TV personalities has not gone unnoticed by their followers.

Despite the struggles faced by This Morning in recent months, with declining viewership following the departure of Phillip and Holly Willoughby, there is hope that Phillip’s potential return could help revitalize the show. Both Ben Shephard and Cat Deeley, who took over as hosts, have reportedly failed to engage viewers as effectively as the former duo.

While there have been conflicting reports about the actual viewer numbers, it is evident that there is a need for a boost in ratings for This Morning. The return of Phillip Schofield, with his established popularity and rapport with audiences, could be the key to regaining viewer interest and improving the show’s performance.

As a PR and crisis management expert pointed out, Phillip Schofield’s comeback is not only anticipated but also essential for ITV. His past success and adaptability make him a valuable asset for the network, especially in the current competitive television landscape.

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Source: Los Angeles Times (edited)